I promised myself I wouldn’t use AI to write this blurb,
so let’s see how it goes.*

My journey began in 2003, finishing in the top 4 of Award School, Australia’s leading advertising course. After a short stint at Whybin TBWA, I joined Clemenger BBDO as an art director where I spent the next 22 years shaping ideas for some of the country’s most iconic brands. 

For over two decades I was privileged to create and develop campaigns across multiple categories and platforms. Much of the work I have chosen here I was involved in the campaign’s creation,  and was responsible for maintaining and nurturing its various iterations over many, many years. 

The work has been recognised for creativity and effectiveness at every top award show around the globe, including D&AD and Cannes. 

My strengths are in creative direction, creating and building brand platforms that can embrace traditional and/or non-traditional, art direction, script-writing, comedy writing, AI tinkering, and creative leadership managing large teams. 

Two things have kept me in love with the industry for so long: An insatiable thirst for world-class creative work that gets talked about. And the success of the people around me.  

Major Clients:

• Asahi Beverages – Leading a number of brands including Carlton Draught, Carlton Dry, Hard Rated and Great Northern Brewing Co (taking it from a product that didn’t exist, to Australia’s number one beer)

• Asahi Lifestyle Beverages – Schweppes, Solo and Cool Ridge.

• HCF – From winning the account in a pitch to helping them create their most successful campaigns of all time. 

• Ford – For three years he helped Ford push beyond retail into big, brand-platform thinking (eg Live the Ranger Life) before losing a very happy client in a global realignment. 

Other clients:
Carlton MID // Pure Blonde // NAB // TAC // AFL // Mercedes-Benz // Bonds // Holeproof
Bupa // AHM // Victorian and Federal Government // MARS (Pet and Confectionary) 
FightMND // Drinkwise // Seek // Just Jeans // Libra // Sorbent // MLC
Melbourne International Comedy Festival // Department of Transport
Mattel (Barbie and Hot Wheels)

* I may have used ChatGPT to spell-check this.