Ford
I had the privilege of leading the Ford account for several years,
before the brand’s global realignment.
Below is a selection of the work we created during that time.
Our “Live The Ranger Life” platform redefined Ranger not just as a vehicle, but as a way of life. One built on capability, loyalty and adventure.
To live without limits. Our idea resonated so strongly it went on to become a global platform for Ranger.
The Unlimited Test Drive
The Unlimited Test Drive reimagined what a car launch could be. Instead of another traditional campaign, we handed the new-generation Ford Ranger to 16 real Australians and sent them on a 16,000km journey around the country. From farmers to tradies, surfers to adventurers - each lived with the Ranger in the real world, proving its capability across every kind of terrain and lifestyle.
Below is a collection of some of the other work we made for Ford.
What began as a long-form YouTube content series quickly became a platform in itself. Every driver’s story generated a film, a social campaign, OOH and even How-To videos. It turned real experiences into a nationwide storytelling ecosystem all housed on The Unlimited Test Drive website
A completely different shape of idea for Ford, built on authenticity, lived experience and the spirit of
Live The Ranger Life.
After a series of successful campaigns, the global Ford team asked us to launch the next-generation Ranger Raptor to the world. Shot in Thailand by Noah Marshall, the film is a pure celebration of power and performance. The Raptor pushing so hard, even our camera rig couldn’t keep up.