The Crossroads

For TAC’s holiday enforcement period, we created Crossroads, a campaign built around the idea that risky driving doesn’t offer good outcomes. The work places drivers at a surreal, fictional crossroads at the exact moment they consider speeding or drink driving. Each road leads to a different consequence: being caught by police, causing serious injury, or worse. It reinforces the simple truth that during holiday periods, with increased enforcement and higher risk on the roads, every bad decision leads somewhere bad.