Carlton Mid
Carlton Mid is a mid strength beer that lets you stay a little longer. Which means you get to hang out with your mates a little longer. Which means you’ll do anything to hang out with your mates a little longer. Which means you would all probably secretly book a holiday at the same resort “by accident”.
Couples that
look the same
This idea came from the insight that when couples end up spending too much time together, they actually start to dress like each other. They start to look a bit like each other. They start to finish each other’s sentences. I’m guilty of it too. Cindy and I have walked out of the house and said “Well, one of us is going to have to get changed.” It probably means we both just needed to have a bit of time with our friends for a change. Perfect for Carlton Mid - The beer that is all about staying a little longer. These print ads took out Gold at Cannes.
