Schweppes x NGV
How a brand activation became the most Instagrammable shot of the Summer
The task
To bring to life Schweppes’ brand platform A Sip for Your Senses at the NGV during the Yoyoi Kusama Exhibition
Our activation took Schweppes out of the fridge and inside your senses. At the National Gallery of Victoria we built a space called SOFT: soft textures, soft lighting, a soundscape by composer Jess Green – and yes, plenty of Schweppes drinks. We even custom designed our own soft scent. It brought the “A Sip for Your Senses” platform to life by letting people feel the brand before they tasted it.
“We want to make all of our work for Schweppes as much of a sensory experience as the product itself”
The Soft Space was launched at NGV Gala Night and was described
as a perfect extension to the NGV’s contemporary collection.
