NAB Mini Legends
A sponsorship campaign that became a part of footy culture
This was one of those ideas that never stopped feeling special. Each year we’d bring it back with new legends, but the best part was always the same - seeing kids step into their heroes’ boots. It tapped into that pure childhood moment: kicking the footy in the backyard, commentating every move, pretending you’re the star. Born in 2016, Mini Legends ran for almost a decade. And while the campaign may have wrapped, the legacy hasn’t with Auskick centres around the country still celebrate Mini Legends Day, letting kids live out the dream all over again.