Solo Energy

SOLO has always been the expert at crushing Australia’s thirst. With the launch of Solo Energy, it was time to crush a whole lot more. The “Crush Whatever’s Next” campaign nods to the nostalgia of classic 80s SOLO Man ads and reimagines everyday Aussies transforming into action-hero versions of themselves.

First up: Seth O’Scope, a supercharged nurse who’s not afraid to get his hands dirty. Joined by Kath Kettlebell, a pumped up gym junkie, and Buzz Saw, a tradie with more energy than his power tools (to launch in Jan 2026).